Read Our Reviews

Bold City Agency is rated 5 out of 5.0 stars based on 24 review(s).

---

Great company to do business with. Honest and fair with pricing. Our requests were small, needed some assistance with configuring email services but Bold City diagnosed the issues quickly and completed the work on time. We will be back for future help.

- John McAlpin

---

Cabe & team, we love you guys!  Keep up the great work.

- Marcus Yoker

---

It’s so difficult to find a technology contact that understands time is money.  We’ve gone through a few that did good work when you could get them on the phone but that was a rarity.  We would go 1+ weeks and not even get a response.  This was costing our business literally thousands of dollars due to issues with our website and email.  Bold City has been nothing but a blessing.  They return my calls and emails promptly and thus far (fingers crossed) have always met their promised deadlines.  If you’re looking for a company that understands the importance of communicating with their clients, you’ve found the one.  They have my recommendation.

- Abby Timmons

---

Who ya gonna call?! BOLD CITY! But seriously, nothing but a pleasure to work with.  We trust them completely and they have our business for life.

- Lona Mayer

---

Best website design company out there. USE. THESE. GUYS.  Affordable, fair, great communication and great work.

- Susan Johnson

---

As a technology company we know great work when we see it.  We had an internal learning system that was built by a previous employee.  When that employee moved on from the company we had nobody internal that understood WordPress enough to make changes and continue to improve the system.  We outsourced the project to Bold City, they took it head on and we’re able to make our required changes.  We plan to use them more in 2019.

- Mike Dawker

---

Bold City built us a fantastic website the showed off our company perfectly.  They recommended fantastic additions including the video on the homepage which really sets our site apart from anybody else.  We get soooo many compliments on our website and the new patients we’ve brought in have been fantastic.  Great work guys!

- Brittany Higgins

---

Great work as always!  We’ll be back when we need additional help.

- Jenny Walker

---

Cabe & team are awesome at what they do.  Fast, reliable and most importantly communication is A+.  Finding people that are able to communicate what they are doing and regularly hit promised deadlines is a rarity these days but Bold City delivers!

- David Ayers

---

Best WordPress designers out there!  If you’re on the fence about hiring them, jump off!  You’ve found the best company out there!

- Samantha Lloyd

---

I’m not a very tech savvy person so I wanted to find a web design company that could take my vision, turn it into a reality and handle the management.  Bold City has been terrific and I always know my website is working in the background.

- Jannis Darring

---

We’ve been working with Bold City for over 5 years and never have had a bad experience.  Quick and reliable, A+.

- Jane Walton

---

After extensive research, we hired Bold City to handle the re-design of our 10+ year old e-commerce website.  Bold City took every challenge we threw at them head on.  Going above and beyond just design, they assisted with payment processors, shipping and made several recommendations that have improved our bottom line.  Their in-depth knowledge has been  major reason for our continued success.

- Jonathan Vemus

---

Awesome, awesome, awesome!  Fast, reliable and very cost effective for our business.  Bold City took over our website from our previous designer who was retiring and the transfer process was seamless.

- Jennifer Handler

---

These guys were awesome.  We contacted them to move hosting providers as we were struggling with communication with our current host.  They transferred our site same day at no cost.  Cabe was terrific to work with and has been very easy to get in touch with since.

- Mark Gosling

---

You know how they say “you can’t havw FAST CHEAP AND QUALITY?” Well, you CAN with Bold City Agency. They do BEAUTIFUL work, in a timely manner AT A FAIR price! Couldn’t ask for a better agency!

- DJ / Lindsey

---

Great work!  The marketing results they delivered were fantastic and for once, 'made sense'.  I can't tell you how many times we've been told one thing and received something completely different.  Finally we have measurable results.

- Josh Utilis

---

Prompt accurate service

- Denny Dotson

---

Bold City is great. Super responsive and wonderful attention to detail. Highly recommend.

- Gwinn Volen

---

Awesome work!  Very responsive to emails and phone calls and delivers on promises.

- Mark Aston

---

Cabe and Bold City do great work! They do a great job helping our law firm with our website and online needs.

- John Ginn

---

Cabe was great to work with on my website design. Easy to talk to, he understood my vision/goals, great turnaround time, and able to reach easily. Thanks for a website that I love!

- Denise Maniakouras

---

Awesome stuff!  I love working with Bold City.

- Megan Donaldson

---

Highly recommend! Delivers on promises.

- Brittany Will

E-Commerce Marketing – Google Shopping Campaigns Vs. Social Media (Facebook, Instagram)

Jun 22, 2018

E-Commerce Marketing – Google Shopping Campaigns Vs. Social Media (Facebook, Instagram)


This post was originally created on our sister site WP Cover.
View Original Article
June 22, 2018

It’s always a hot topic.  The e-commerce client has a limited advertising budget and wants the best bang for their buck.  Where do you turn to for paid marketing campaigns?  Today, we’re going to look at two primary channels, Google Shopping vs social media channels (Facebook & Instagram).

After analyzing most businesses, I’ve always found that one of these two channels will be most profitable and rarely does a business fit into both.  Why?  In the simplest form, one is focused around intent, one is reactionary.

Google Shopping

Google Shopping and Google PPC ads typically involve intent.  Meaning, the user visiting Google and searching for a product is not likely browsing without reason.  They have an intent or at least a want to purchase.

I remember reading an article a while back that discussed why most e-commerce marketing campaigns failed.  It was not because they were not targeting the correct audience or that the e-commerce store had a bad user experience or anything like that.  It was because the marketer did not take mindset into consideration.  Mindset is the most important aspect to consider when creating a marketing campaign.  A mindset of an intent to purchase will obviously be far more successful.

Facebook Marketing

Facebook marketing is reactionary.  Meaning, a customer does not typically go to Facebook saying, “I need a new pair of sandals”.  However, if the correct ad appears offering a proper reason to purchase (such as a discount), a Facebook user will often react with a purchase.  Simply targeting users who like the beach and typically buy sandals will likely not be a successful campaign.  Even though you are targeting the correct audience, you haven’t established a shopping mindset and you are not giving them a reason to react.  They likely do not have to have a new pair of sandals at this time, you have to convert them into the mindset.

What Marketing Channel Is Best?

The marketing channel selected should depend on the type of e-commerce store you run as well as what you are advertising.  If you run a discount online store then it’s possible that Facebook would work at creating reactionary purchases.  If you’re running a one-time sale, Facebook could also be a great medium for raking in top conversions.  If you are a typical e-commerce store and looking to advertise your general inventory, Google Shopping is likely your best candidate as the mindset has already been established.

In Conclusion

In conclusion, always think about mindset when creating a paid marketing campaign.  Don’t think just because you are targeting the proper audience that it will be a successful campaign.  Mindset produces conversions.

The post E-Commerce Marketing – Google Shopping Campaigns Vs. Social Media (Facebook, Instagram) appeared first on WP Cover.

Additional News

Perfect!

Let's get started. Fill out the form below to email us or request a call back.


FREE: 10 Step Guide To Choosing A Web Design Company

FREE: 10 Step Guide To Choosing A Web Design Company

Download your free e-book. Learn the questions you should be asking prior to partnering with a web design company. Enter your email address and we'll send it to you right away!

We've sent the e-book to your email address!